Thursday, November 20, 2025

Part IV: What incentives are political entrepreneurs faced with?

This essay is one of a series exploring the topic: What impact does political entrepreneurship have on freedom and flourishing? The series commenced with a Preface which provides a synopsis of the series and explains why I think it is important to obtain a better understanding of political entrepreneurship.

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The most obvious difference between economic and political entrepreneurship is that the former is largely about creating wealth and the latter is largely about obtaining political power. It is possible, of course, for individuals to seek political power to enhance their own wealth or that of a nation, but I will leave to the following essay a discussion of the differing motives that political entrepreneurs may have for obtaining power.

This essay focuses on the choices that political entrepreneurs are faced with in considering how to obtain power, given the peculiarities of politics as a form of business. I will briefly outline the nature of these peculiarities before considering the incentives they create for political entrepreneurship.

Peculiarities of political activities

The most important peculiarities of political activities arise from differences between voting and other choices, differences between triadic and dyadic relationships, and differences in deal-making in public and private sectors.

Differences between voting and other choices

It has often been observed that when people vote they have less incentive to make well-informed choices than in the other decisions that they make. Joseph Schumpeter argued that a typical citizen who makes rational decisions in daily life at home and in business “drops down to a lower level of mental performance as soon as he enters the political field” (Schumpeter 2011, pp.261-62). He argued that citizens are prone to “irrational prejudice and impulse” in political matters and that this makes them particularly vulnerable to influence by interest groups (Schumpeter 2011, pp.262-64). As I have noted elsewhere, Schumpeter developed those views before the public choice literature enabled concepts such as rational ignorance and rational irrationality to be explored more fully (Bates 2021, pp.114-116). 

Bryan Caplan points out that for an individual voter, the cost of clinging to irrational political beliefs is negligible because there is a miniscule probability that one vote will be decisive in changing the result of an election. Caplan suggests that although citizens often talk about voting options as if they were ordering dinner from a menu, their actions tell a different tale: “They expect to be served the same meal no matter what they order” (Caplan 2007, p. 132). Few individuals take the trouble to assess relevant evidence before they form strong opinions on political issues. They have no incentive to do so. If they cling to irrational beliefs about items on a dinner menu they may experience adverse consequences because of their choices, but when they vote there is no direct connection between the individual elector’s choice and the outcome obtained.

The absence of a direct connection between individual choice and outcome, Richard Wagner argues, is the reason sentiment tends to play a larger role, relative to reason, in political competition (Wagner 2016, p.158). He notes Vilfredo Pareto’s view that ideological articulation can even induce people to support measures that they might have opposed in a market setting. Voters generally embrace policies that enable them to feel good about themselves (Wagner 2016, p.198).

Caplan has assembled evidence that widely held beliefs among the public show a systematic anti-market and anti-foreign bias (Caplan 2007, pp. 30-39, 146).

Competition for leadership

Joseph Schumpeter viewed democracy, as actually practiced, as a competition for leadership. He ended up defining democracy as “that institutional arrangement for arriving at political decisions in which individuals acquire the power to decide by means of a competitive struggle for the people’s vote” (Schumpeter 2011, p.269). That view of democracy has become increasingly relevant as party leaders have come to dominate legislatures, and decisions are increasingly made by executive order and other forms of regulation that are primarily under executive control.

Triadic versus dyadic relationships

Wagner argues that the main difference between political entrepreneurship and market entrepreneurship has to do with the difference between dyadic and triadic relationships. Dyadic relationships involve two people; triadic relationships involve three. Wagner observes that market relationships can be reduced mostly to a set of dyadic relationships where both parties benefit. Political catallactics “typically requires a set of triadic relationships” where two people exchange mutual support and a third is forced to provide financial support. (Wagner 2016, p. 122).

Use of the word “typically” is appropriate in the context of government activities but is less appropriate in a broader context, if political catallactics encompasses voluntary activity that doesn’t involve government. For example, whenever a group of people band together to buy a service that is of mutual benefit, it seems to me that they are engaging in a dyadic political activity.

It also seems inappropriate to label much of the political entrepreneurship that occurs at the local government level as triadic. The group of people who are using the service in that context may not differ much from the group who are paying for it. As discussed by Paul Aligica and Peter Boettke, in a context where people can exercise both voice and exit, “public” entrepreneurship can lead not only to better services at lower cost but also new and better forms of organization (Aligica and Boettke 2009, p.48).

Wagner illustrates the nature of triadic relationships by reference to decisions that are made about which roads to repair and which channels to dredge when roads and harbours are publicly owned. In that situation a triadic relationship is involved because the agencies responsible for road repair and dredging do not receive revenues directly from sales to the public. Those who benefit from the activities concerned have an incentive to undertake costly action, e.g., making donations to political parties to improve their positions in the queues (Wagner 2016,pp. 214-30).

Making deals

Wagner argues that little substantive work is accomplished through elections and political campaigns. He observes that while puffery is an understandable part of market competition, “electoral competition is mostly about puffery” (Wagner 2016, p.197).

The substantive work of policy choice takes place “outside electoral politics and entails the interactive elements necessary for constructing and maintaining deals” (Wagner 2016, p.198). He suggests a parliamentary assembly can be viewed as an “investment bank” because it is “a hub for making deals” involving selection and funding of projects (Wagner 2016, p.232). Wagner observes:

“Entrepreneurs are thus competing among themselves to seize the future. Successful entrepreneurship offers both fame and fortune” (Wagner 2016, p.279).

One important difference between the deal-making of political entrepreneurs and economic entrepreneurs is that the success of the latter can be measured by profit, which is usually a reliable indicator that the product meets consumers’ expectations. There is no similar indicator to enable political entrepreneurs to be held to account for the failure of policies to meet their purported objectives, let alone for any broader negative impacts on opportunities for human flourishing.

 Implications for entrepreneurial choices

Power-seeking political entrepreneurs have an obvious incentive to pander to the misconceptions and irrational preferences of voters by offering populist policies that are more closely aligned to those preferences. In my opinion, the response of some political entrepreneurs (from both conservative and progressive sides of politics) to reinforce false narratives is posing an increasing threat to economic freedom and prosperity in democracies. For example, a myth about the “hollowing out of American manufacturing” is currently supporting restrictions on economic freedom in the United States through imposition of higher import barriers. Phil Gramm and Donald Boudreaux have thoroughly debunked that false narrative (Gramm and Boudreaux 2025, pp.81-117).

There is also an incentive for political entrepreneurs to advance policies which increase the extent to which economic activity becomes subject to triadic relationships. The aim of such policies is to deliver benefits to politically powerful interest groups at the expense of consumers and taxpayers.

Observations about the prevalence of triadic relationships in politics bring to mind the definition of democracy as “two wolves and a lamb voting on what to have for lunch” (sometimes attributed to Benjamin Franklin without any supporting citation).

It is sometimes possible for political entrepreneurs to take advantage of triadic relationships and the willingness of voters to cling to irrational beliefs to pursue objectives that voters would not otherwise support. Wagner provides an outline of the process in his description of electoral competition:

“Within the triadic relationships associated with electoral competition … a political entrepreneur can construct a supporting coalition by crafting a transactional structure that entails gainers and losers, while at the same time generating a supporting ideological cover that softens and conceals the redistributive character of the transaction” (Wagner 2016, p.196).

The conceptual framework developed by Sharun Mukand and Dani Rodrik illustrates how such deceptive conduct can occur. Within that framework, political entrepreneurs discover identity and policy ‘memes’ (narratives, cues, framing) that shift beliefs about how the world works or a person’s beliefs about their identity and interests. Worldview politics and identity politics can complement and reinforce each other. In some instances, political entrepreneurs may induce a lobby group to push a particular policy because it has shaped their understanding of where their interests lie, rather than because the group has a vested interest in that policy (Mukand and Rodrik 2018).

The framework developed by Valentina Ausserladscheider also emphasizes that the strategies of political entrepreneurs are not determined solely by voters’ ideological positions. Innovative political entrepreneurs don’t offer the same policies as their competitors. They advance their political ambitions by focusing on niches in the marketplace of ideas that established parties do not satisfy, and on winning support by emphasizing the problem-solving capacities of their ideas. For example, the entrepreneurial strategy of “far-right parties” is linked to their “nationalist and nativist core ideology”, leading to policies such as immigration restrictions that are claimed to solve a range of problems. (Ausserladscheider 2022).

Ausserladscheider uses that framework to consider reasons for the political success of Jörg Haider, the leader of the Austrian Freedom Party, during the 1990s. Haider’s approach, based on a mix of authoritarian policies and policies to promote greater economic freedom, was particularly successful during a time of economic turmoil and uncertainty.

Political entrepreneurs seeking fame and fortune seem to be particularly attracted to deal making which expands public funding and regulation of infrastructure provision. The lack of clear measures of success in deal making in the political arena also makes also makes it easier for shysters and purveyors of inferior products to operate successfully in that arena.

This discussion of the incentives of political entrepreneurs to exploit voter misconceptions, promote triadic relationships, engage in deceptive conduct and participate in uneconomic deal making might cause some readers to wonder why democratic political systems have been as resilient as they have been. How is it that economic and political catastrophes have so far been largely averted in liberal democracies, given that political entrepreneurs have obvious incentives to engage in behaviour that could be expected to “kill the goose that lays the golden eggs”?

An obvious answer to that question is that political entrepreneurs often meet resistance when they seek to exploit the peculiarities of politics discussed above. Caplan has noted that established political leaders and parties have an incentive to think twice before caving in to popular misconceptions about the desirability of policies such as tariff protection because this poses the risk that they may become scapegoats for poor economic performance (Caplan 2007, pp.159-60). When voters have faith in political leaders, that allows leaders who are somewhat well-intentioned and less irrational some slack to circumvent their supporter’s misconceptions (Caplan 2007, p.181).

Mancur Olson provided an explanation by reference to the importance of encompassing political groups in a two-party system of government. He asserts that the leader of a party “whose clients comprise half or more of the society naturally is concerned about the efficiency and welfare of the society as a whole, particularly in comparison with lobbies for special-interest groups and congressmen accountable only to small districts” (Olson 1982, p.51). Party leaders certainly have an incentive to constrain deal-making that they consider is likely to have adverse impacts the party’s electoral prospects.

The next essay in this series, focuses on political entrepreneurship that occurs in liberal democracies in pursuit of economic and social objectives that have broad community support. It suggests that information constraints pose a challenge to successful pursuit of such objectives.

The adverse economic consequences of political entrepreneurship that seeks to exploit the peculiarities of politics as a form of business can also lead eventually to emergence of political entrepreneurs who propose reforms which aim to restore free markets. The scope for that to happen is explored in later essays in this series.

References

Aligica, Paul Dragos and Peter J. Boettke, Challenging Institutional Analysis and Development: The Bloomington School (Routledge, 2009).

Ausserladscheider, Valentina, “The Haider Phenomenon and the Rise of Austrian Neoliberalism,” in Culture, Sociality, and Morality : New Applications of Mainline Political Economy edited by Paul Dragos Aligica, Ginny Seung Choi, and Virgil Henry Storr (Rowman & Littlefield, 2022).

Bates, Winton, Freedom, Progress, and Human Flourishing (Hamilton Books, 2021).

Caplan, Bryan. The Myth of the Rational Voter (Princeton University Press, 2007).

Gramm, Phil, and Donald J. Boudreaux, The Triumph of Economic Freedom: Debunking the Seven Great Myths of American Capitalism (Rowman & Littlefield, 2025).

Mukand, Sharun and Dani Rodrik, “The Political Economy of Ideas: On Ideas Versus Interests in Policymaking” NBER Working Paper No. 24467 (2018).

Olson, Mancur, The Rise and Decline of Nations (Yale University Press: 1982).

Schumpeter, Joseph. Capitalism, Socialism and Democracy, Second Edition (Martino Publishing, 2011).

Wagner, Richard E., Politics as a Peculiar Business: Insights from a Theory of Entangled Political Economy (Edward Elgar, 2016). 

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