Can MEMEnomics help us to predict social change?

MEMEnomics is the title of a book by Said Dawlabani, a cultural economist. The book, published in 2013, is an application of the psycho-social model of human development pioneered by Clare Graves and Don Beck. MEMEnomics has been praised by several prominent people, including Deepak Chopra and Bruce Lipton, but I have yet to see any praise by prominent economists. The author does not claim that his book is part of the economics mainstream.

Said Dawlabani suggests that MEMEnomics represents the coming together of two fields: memetics – the study of the replication, spread and evolution of memes - and economics. Just as genes carry the codes that define human characteristics, memes carry the codes that define cultural characteristics. The book is focused on value-system memes - the varying preferences and priorities that humans have in their lives depending on their level of development. The way human values may change with levels of human development was discussed in a recent post on this blog.

The author defines MEMEnomics as “the study of the long-term effects of economic policy on culture as seen through the prism of value systems”. Much of the book is devoted to attempting to explore the cultural implications of changes in economic policy in the United States. The author recognizes the desirability of ensuring that his model can explain history before it is used to attempt to predict the future.

There are three memenomic cycles identified in the book:

·         a “fiefdoms of power” cycle, peaking around 1900, in which American industrialists played a dominant role - large-scale exploitation, fraud and corruption came to identify the values of that era;

·         a “patriotic prosperity” cycle, peaking around 1950, characterized by economic expansion and government intervention – Keynesian macro-policies and social polices – and ending in stagflation;

·         and an “only money matters” cycle, peaking around 1980, characterized by monetarism and deregulation of the economy, and leading to the financial crisis of 2008.

I am not sure the author succeeds in demonstrating that changes in economic policies have led to cultural change. The cycles identified seem to me to be caricatures of beliefs held by powerful elites rather than accurate descriptions of deep-seated changes in values held by ordinary citizens. Nevertheless, it might be reasonable to argue that the cycles represent changes in ideologies of opinion leaders that have been reflected superficially in voting preferences and priorities of the American public.

The author suggests that we are standing on the cusp of a fourth cycle, “the democratization of information cycle”, in which technological advances are allowing social networks to play a pivotal role in affecting social change. That view has merit in my view, but I think this technology-driven change is better viewed as an exogenous factor rather than a new ideology emerging from the down-side of “only money matters”. At this stage it seems that, in the aftermath of the 2008 financial crisis, social networks have aided the return of economic nationalism rather than a policy environment placing higher priority on human development and living in harmony with nature.

As discussed in previous posts (here and here) there does seem to be scope for technological advances to have profound impacts on human values and the way we organise ourselves relative to each other over the next few decades. However, since some of those innovations threaten the scope of government, it seems unlikely that government policy will play a top-down role encouraging them to happen. Policy change seems more likely to occur in response to the demands of ordinary citizens for governments to get out of the way, so citizens can make effective use of new technology.

I enjoyed reading the final chapter of the book discussing the concept of a sustainable corporation. Inspirational examples are provided of corporation leaders setting out to define how the core values of their organisations can enable them to simultaneously pursue profits and a higher purpose. Unfortunately, some of the shining examples of 2013 do not all shine so brightly today.  Said Dawlabani has written an interesting article recently on the reasons why that has happened.

 Entrepreneurs who are selling new sets of values to investors, staff and customers will always encounter naysayers. In the face of this negativism some of these pioneers will succeed, many will not.

One of the messages I get from MEMEnomics is that individual entrepreneurs are likely to play a crucial leadership role in facilitating transition from a subsistence value system limited to expressions of selfish interests, to a value system that understands the interconnectedness of all life on the planet.

It strikes me that for economics to shed light on the role of the entrepreneur in this process it needs to recognize that the value created by entrepreneurs is likely to have a large non-pecuniary component in future. In pursuit of personal values some innovative entrepreneurs are offering investors the opportunity to feel that their funds are being used for the betterment of humanity and/or the environment, as well as generating financial returns. Similarly, they are offering employees the opportunity to feel they are engaged in a meaningful venture rather than just an income earning activity, and are also offering consumers opportunities to feel good about their purchases.

The economic model that seems most relevant in this context is 'identity economics' - as discussed in a book of that name by George Akerlof and Rachel Kranton. The key idea is that people gain satisfaction when their actions conform to the norms and ideals of their identity. In a tribal society, identity economics is like identity politics – people adopt the norms and ideals of the tribe to which they belong. In a cosmopolitan society the relevant norms and ideals are those of the market economy, incorporating a large measure of respect for the rights of others and social trust. Over the next few decades, hopefully the relevant norms and ideals will incorporate greater concern for the well-being of all humans and other living creatures.

What are the ingredients of good leadership?

As I contemplate leadership failures in some major organisations, in Australia and elsewhere, it strikes me that the people responsible for those failures have not been meeting the norms of behaviour expected of responsible adults. For example, it doesn’t seem like responsible adult behaviour to persist in charging customers for services that they haven’t received.

That has me wondering whether the prevailing emphasis on inspiring organisational leadership rather than efficient administration could be responsible for a decline in the quality of senior executives. It seems to have become possible for some people to rise to the top by learning how to present a vision and flatter stakeholders, without acquiring management skills and business ethics along the way. Perhaps we are seeing a shallow leadership culture displacing the long-standing management culture that encouraged business leaders to take pride in being trustworthy.

Should the gurus who began promoting an emphasis on organisational leadership about 30 years ago be held responsible for the shallowness of leadership in some modern organisations today?  As that question arose in my mind I decided to revisit a book that I had read about 30 years ago - On Becoming a Leader by Warren Bennis, a famous leadership guru. I had a vague recollection that Bennis argued that organisations need leaders, not managers. 

My recollection was correct. The book contains a heading: “Leaders, Not Managers”. Under that heading there is a list of differences between leaders and managers. For example: “The manager administers; the leader innovates” and “The manager has his eye always on the bottom line; the leader has his eye on the horizon”. I don’t see recognition that organisations need leaders who have both high-level management and leadership capabilities.

However, the concept of leadership that Bennis advanced is far from shallow. He can’t be held responsible for readers who think leadership just involves mastering jargon about visions and stakeholders.

Bennis presents the view that “leaders are people who are able to express themselves fully”. He explains:

“The key to full self-expression is understanding one’s self and the world, and the key to understanding is learning – from one’s own life and experience”.

Bennis lists the ingredients of leadership as: a guiding vision; the passion to pursue that vision; integrity (encompassing self-knowledge, candour and maturity); trustworthiness; and curiosity and daring.

Those seem to be characteristics that would be displayed by any flourishing adult. As noted in an earlier post, human flourishing also requires alertness to the new opportunities emerging in changing circumstances.

That makes me to wonder whether there is any difference between the characteristics of a good leader and those displayed by any flourishing adult human. Toastmasters International, an organisation dedicated to assisting members to acquire leadership skills, as well as to improve communication skills, suggests one possible difference: “Great leaders inspire others to follow them”.

That difference is probably not important. Flourishing adults tend to display attributes required to attract followers, even when they don’t seek to be followed. They can’t avoid setting an example of behaviour that some others might choose to follow. As implied in the mission of Toastmasters clubs, the development of communication and leadership skills results in “greater self-confidence and personal growth”.

Perhaps I should try to sum up. It does seem possible that recent leadership problems in some major organisations are attributable to a shallow leadership culture. Some of these problems might have been avoided with a more conventional management culture - less emphasis on public relations and more emphasis on maintaining efficient and ethical management practices. Leadership gurus, such as Warren Bennis, might have contributed to such problems by downplaying the importance management skills. Nevertheless, the ingredients of leadership identified by Bennis are characteristics of flourishing adults - people who act with integrity. Organisations need leaders who have both high-level management and leadership capabilities.

 One question which I have not addressed is whether it is possible to identify intermediate stages in acquiring leadership capabilities. Do you have to learn to think for yourself before you can be a leader? Does Robert Kegan’s concept of self-authoring represent an intermediate stage in development of leadership capabilities?

What policies will be pursued by the author of "The Art of the Deal"?

After reading Trump:The Art of the Deal it seems to me that the best way to start thinking about how to answer this question is to ask yourself what Mr Trump could do to further promote his own reputation as a political leader. His policy choices are likely to be determined largely by the potential they offer for the further self-promotion required to enable him to win a second term in office.

Some may wonder why I see a book written about 30 years ago as providing guidance about Mr Trump’s current priorities. Although his co-author, Tony Schwartz, claims that he actually wrote the book, it is clear that Donald Trump strongly endorses the ideology of The Art of the Deal and sees his experience in negotiating business deals as highly relevant to the presidency. In announcing his candidature, he said: “We need a leader that wrote ‘The Art of the Deal’.”

The Art of the Deal conveys the impression that the prime motivating force in Mr Trump’s life is self-promotion. The book is itself a promotional exercise designed to enhance his reputation as a person with the capability of doing deals under difficult circumstances. Trump is the hero, using publicity as a weapon to defeat incompetent and evil opponents. He emphasizes the importance of giving the media a good story. He even views critical stories as providing valuable publicity. Most tellingly, he acknowledges:

“The final key to the way I promote is bravado. I play to people’s fantasies. People may not think big themselves, but they can still get excited by those who do. That is why a little hyperbole never hurts”.

If you think that makes Mr Trump sound more like a politician than a business leader, consider the way in which he emphasizes that it is important “to deliver the goods”:

“You can’t con people, at least not for long. You can create excitement, you can do wonderful promotion and get all kinds of press, and you can throw in a little hyperbole. But if you don’t deliver the goods, people will eventually catch on”.

The quoted passage is followed immediately by reference to two former presidents, Jimmy Carter and Ronald Reagan, as examples of leaders who were good at promotion, but not so good at delivering the goods. This guy obviously thinks like a political leader, but it remains to be seen whether he will be as good as Ronald Reagan at delivering policy outcomes that are worth having.

The new president will recognize that to have any chance at re-election he will have to deliver some of the “goods” expected by the people who voted him into office. There will no doubt be a flurry of activity to take specific actions he has proposed for his first 100 days. Over the next few years there will probably be some real policy change e.g. cuts in corporate tax cuts, increased infrastructure spending and more restrictive immigration policies. In the foreign policy arena, application of the Trump doctrine of doing deals with the big players might end up favouring closer relations with China, as well as Russia, despite recent anti-Chinese rhetoric. That might make life more difficult for China’s neighbours, but is probably preferable to the alternative of deepening tensions between the U.S. and China. In many other policy areas, including trade policy, we are likely to see major re-branding exercises, with little actual policy change. Every policy deal will have Trump’s name written all over it – just like his real estate developments!

When I decided to read The Art of the Deal one of my objectives was to see to what extent he sees deals as involving winners and losers rather than mutually beneficial outcomes. There is some of both.  A substantial component of the “art” endorsed by Trump is actually an entrepreneurial function that will be recognizable to fans of Austrian economics. The entrepreneur sees an opportunity to make a profit that others have not seen, and then proceeds to use his negotiation and management skills in pursuit of that profit. If the entrepreneur succeeds, many others also benefit, including original owners of sites and the air space above them, financiers, contractors, building workers, and the people who own or rent space in the building. Everyone involved can be a winner.

The added complication in the entrepreneurial art practiced by Donald Trump is the prevalence of  government regulation impacting on the property development that he has been involved in. As I was reading The Art of the Deal I began to realize that Donald Trump and Tony Schwartz were writing about the entrepreneurial function in rent-seeking environments – the highly regulated property development market in New York and gambling industry in Atlantic City. For the benefit of readers not familiar with the concept, the idea of a rent-seeking society was developed by Gordon Tullock and Anne Krueger to describe societies where government regulations play a large role in determining the distribution of incomes, and substantial resources are expended by individuals and groups – rent-seekers - lobbying to have the coercive powers of government used to their advantage at the expense of others. The U.S. is not one of the first countries that comes to mind when I think of rent-seeking societies, but rent-seeking is rife in the industries where Donald Trump learned the art of the deal.

I am not the first to recognize that The Art of the Deal is about entrepreneurship in rent-seeking environments:  Adam Davidson made similar observations in an article in the New York Times Magazine in March 2016. However, I don’t think Davidson’s view of Donald Trump was entirely accurate. He suggested that Donald Trump “is not just a rent-seeker himself; his whole worldview is based on a rent-seeking vision of the economy, in which there’s a fixed amount of wealth that can only be redistributed, never grow”. The Art of the Deal portrays Trump’s real estate development activities as being about adding value to sites rather than just obtaining benefit at the expense of others. Even allowing for his hyperbole, Trump seems to see his role as that of a capitalist hero, like a character out of an Ayn Rand novel, who is using his skills in self-promotion and his legal team to fight the rent-seekers who are trying to obstruct economic development.

When he talks about public policy issues Mr Trump sometimes seems to allow his desire to present himself as a person with a kind heart to get in the way of clear thinking:

“Unlike most developers, I don’t advocate eliminating rent control. I just think there ought to be a means test for anyone living in a rent-controlled apartment”.

I wonder whether Trump really sees rent-control as a good way to provide economic assistance to poor people. A cynic might suggest that his support for means tested rent control was a rent-seeking ploy to further his own interests in evicting wealthy tenants from the rent-controlled premises that he wanted to re-develop.

Adam Davidson might be close to the mark in suggesting that at an international level Donald Trump’s world view is governed by the idea that what one country gains another loses. Some passages in The Art of the Deal reflect that view. Trump claims that the Japanese “have become wealthier in large measure by screwing the United States with a self-serving trade policy that our political leaders have never been able to fully understand or counteract”. These days he expresses similar views about China.

 From an economic perspective, Donald Trump’s desire to put America’s interests first in trade policy would be desirable for Americans (as well as people elsewhere in the world) if only he knew where America’s interests lie. It is hard to believe that this builder of innovative modern buildings in New York thinks he can make America greater by transforming its manufacturing industry into a museum of mid 20^th century technology that can only survive sheltered behind high import barriers. If he sees America’s interests as providing widespread opportunities for Americans to enjoy greater prosperity, he should hire some competent economists to suggest what policies are most likely to contribute to that objective.

If Donald Trump believes his own rhetoric about asking lots of questions, keeping options open and thinking big, perhaps he could even end up as an advocate of unilateral free trade, rather than re-branded bilateral trade deals. In my view the odds are strongly against that, but it could happen! 

Postscript:

A couple of months later, I think I was excessively optimistic in suggesting that we are likely to see major re-branding exercises in trade policy with little actual policy change. There are two reasons for this. First, Trump’s most influential advisers strongly favour protectionism and will not be satisfied with the kind of re-branding that might satisfy the President. Second, as Barry Eichengreen has pointed out, Trump is likely to focus on trade policy because it is “the one set of economic policies a President can pursue without close congressional cooperation”.

It now looks as though the world might be about to enter a new era of trade protectionism. Some suggestions regarding appropriate Australian policy responses are in a later post.

Does individual human flourishing require entrepreneurial qualities?

Source: Gifts for professionals

When I was young it seemed possible for most people in relatively high income countries to choose a career suited to their personal abilities and inclinations, obtain the qualifications necessary to pursue that career and then look forward to working in the same occupation until their retirement. It seemed possible for people to plan their lives around stable career paths, in order to obtain the optimal combination of income, interesting work, job security, or whatever else they were seeking. Educational opportunities depended to a larger extent on wealth and/or ability, and career opportunities for women were more restricted that at present. Nevertheless, everyone who applied themselves diligently was predicted to end up having a successful career.

From an individual's perspective, such predictions were always problematic. For one reason or another, some people were more successful than predicted. Others made mistakes in their career choices and either changed paths, or came to perceive themselves as square pegs trying to fit into round holes. There was always a lot of adjustment going on in the labour market as people moved between firms and industries in search of better opportunities, or as a result of retrenchments. Most people ended up with satisfying careers, but some didn’t.

These days there is much greater uncertainty about whether young people will be able to pursue the careers they prepare for, even though educational opportunities are more widely available. Predictions can be made about the kinds of skills that are likely to be in demand in future (see, for example a post I wrote last year on this question) but we cannot be confident that any particular academic pursuits (including STEM subjects) will necessarily produce the skills that potential employers might want.  Acquiring useful skills and obtaining rewarding employment seems to be becoming more akin to an entrepreneurial process of discovering and gearing up to supply a market niche.

In thinking about the process of skill acquisition and job search it may be helpful to reflect upon Israel Kirzner’s view of the way entrepreneurial decision-making differs from economizing decision-making i.e. efficient use of known means to achieve known ends. Kirzner notes that entrepreneurial decision-making requires a posture of alertness:

‘In addition to the exploitation of perceived opportunities, purposive human action involves a posture of alertness toward the discovery of as yet unperceived opportunities and their exploitation. This element in human action – the alertness toward new valuations with respect to ends, new availability of means – may be termed the entrepreneurial element in the individual decision’ (Perception,Opportunity and Profit, p 109).

Of course, occupations are just one aspect of life. How does the forgoing discussion relate to the question I asked at the outset was about human flourishing? Is it reasonable to argue that the entrepreneurial alertness discussed by Kirzner is an important component of the practical wisdom required for individual human flourishing?

In my view, Douglas Den Uyl and Douglas Rasmussen make a strong case for that in their recently book, The Perfectionist Turn, aspects of which have been briefly discussed in the last two posts on this blog (here and here). After acknowledging Kirzner’s insights, the authors suggest that just as entrepreneurship involves a discovery process, so too does human flourishing. This is contrary to the view of people who imply that pursuit of our final end in life is merely an optimisation process:

‘Knowing what our end is, so it is said, will leave us only the task of utilizing the means at our disposal to effectively achieve that end. Yet, as we have tried to show in our various discussions of freedom and self-direction, our end of a perfecting or flourishing life is not like one of using known resources in their most effective manner. Rather the perfecting is more like discovering means available to such an end that are as yet unknown, or only partly known, to us. Moreover, once those means are discovered, it is equally mistaken to suppose that efficient usage is the only remaining challenge. Because perfecting or flourishing is not a passive state but an activity, there is virtually a constant reassessment of the adequacy and appropriateness of the means; this, as a consequence, suggests openness and alertness to new opportunities amidst changing circumstances. Finally, optimization suggests efficiency along only one dimension, but flourishing (at least in our view) is inclusive of multiple dimensions’ (p 287-8).

While such observations about the qualities required for individual human flourishing would probably have been as relevant in ancient Greece as they are today, we are helped to comprehend them by a sympathetic understanding of the qualities required for successful entrepreneurship.