What should be done about echo chambers in the social media?

Why bother reading a book by Cass Sunstein which suggests that echo chambers in the social media are becoming a problem for democracy and that something should be done about them? That was a question I had to ask myself before deciding to read Sunstein’s recently published book, Republic: Divided Democracy in the Age of Social Media.

The people who are likely to be most enthusiastic about reading this book will be concerned about echo chambers already, and be fans of Sunstein. I was already concerned about echo chambers before reading the book, but reading other books by Sunstein did not induce me to join his fan club. From his interview about this book with Russ Roberts on Econ Talk, I thought some of the views presented would be challenging. 

I was in no hurry to read the book.

That illustrates a problem with echo chambers. Many of us have a tendency to avoid being challenged even when there is potential to learn something useful from people who have opposing viewpoints. I only read the book because I have recently been thinking and writing about the potential benefits of listening to opposing viewpoints.

The book was worth reading to help me clarify my own views. In summary, Sunstein suggests: 

“to the extent that people are using social media to create echo chambers, and wall themselves off from topics and opinions that they would prefer to avoid, they are creating serious dangers. And if we believe that a system of free expression calls for unrestricted choices by individual consumers, we will not even understand the dangers as such”.

The serious dangers that Sunstein is referring to include group polarisation, the spreading of falsehoods within echo chambers, a high degree of social fragmentation and greater difficulty of mutual understanding.

The author doesn’t claim that this is currently the general pattern, or that group polarisation and cybercascades are always bad. He recognizes that it is sometimes good for a perception or point of view to spread rapidly among a group of like-minded people. His claim is that group polarisation can, nevertheless, be a significant risk even if only a small number of people choose to listen and speak solely with those who are like-minded. Enclave deliberation can cause members of groups to move to positions that lack merit e.g. terrorist agendas. “In the extreme case, enclave deliberation may even put social stability at risk”.

Turning to the second part of the quoted passage, readers may wonder how Sunstein can argue that a system of free expression can be consistent with regulation of consumer choices.  His argument seems to rest on two propositions:

·         First, free speech is not an absolute – despite the free speech guarantee in the U.S. constitution, government is permitted to restrict speech in various ways e.g. attempted bribery, criminal conspiracy, child pornography.

·         Second, the free speech principle should be read in light of the commitment to democratic deliberation rather than consumer sovereignty. From the perspective of supporting democratic deliberation, regulation of television, radio and the Internet may be permissible to promote democratic goals.

I’m uneasy about the second proposition. The U.S. Supreme Court would presumably disallow legislation which purported to support democratic deliberation in a manner that conflicted seriously with fundamental freedoms. In parliamentary systems that have no constitutional guarantees of liberty, however, legislative action to support democratic deliberation could be far-reaching and ideological. For example,  it could mandate coverage in school curriculums of the foundations of democracy in the history of western civilization, or alternatively, its foundation in the history of protest movements and revolutions.

The purpose for which Sunstein seeks government action to support democratic deliberation is to ensure a measure of social integration by promoting exposure of people to issues and views that might otherwise escape their attention. He writes:

“A society with general-interest intermediaries, like a society with a robust set of public forums, promotes a shared set of experiences at the same time that it exposes countless people to information and opinions that they would not have sought out in advance. These features of a well-functioning system of free expression might well be compromised when individuals personalize their own communications packages—and certainly if they personalize in a way that narrows their horizons”.

I support those sentiments  but I am wary of government intervention in support of them.  Seemingly benign government action in support of public forums can be counterproductive. I have in mind particularly the Q&A program of Australia’s public broadcaster. This is a taxpayer funded public forum which exposes people to opinions they would not seek to be exposed to. On issues that have become politicized, the people watching the show might be entertained by the antics of those presenting opposing views but are unlikely to have gained a better understanding of the issues.  

There are already many public forums on the Internet. If people choose to join forums that don’t welcome dissent from prevailing views that is akin to people avoiding public places where public demonstrations are held. That choice should be respected. 

If a growing proportion of the population chooses to spend an increasing proportion of their time echo chambers rather than open forums, that is a cultural problem with potential implications for democratic deliberation.  it should be dealt with as a cultural problem rather than a public policy problem.

Those of us who are concerned that echo chambers are becoming more prevalent should remember that sectarian echo chambers have warped democratic deliberation in the past. How were those religion-based echo chambers dismantled? I can’t claim to know much about the history, but I doubt that government intervention played a significant role. It was a cultural shift. It was presumably led by influential people within some factional forums who took a stand in favour of allowing dissenting voices to be heard. Influential people outside the echo chambers must also been active in encouraging individuals to think for themselves rather than to parrot the views of church leaders and sectarian politicians. In many organisations, tolerance of dissent came to be viewed as the norm and thinking for one’s self came to be viewed as a virtue.

Could that happen again?

What are the ingredients of good leadership?

As I contemplate leadership failures in some major organisations, in Australia and elsewhere, it strikes me that the people responsible for those failures have not been meeting the norms of behaviour expected of responsible adults. For example, it doesn’t seem like responsible adult behaviour to persist in charging customers for services that they haven’t received.

That has me wondering whether the prevailing emphasis on inspiring organisational leadership rather than efficient administration could be responsible for a decline in the quality of senior executives. It seems to have become possible for some people to rise to the top by learning how to present a vision and flatter stakeholders, without acquiring management skills and business ethics along the way. Perhaps we are seeing a shallow leadership culture displacing the long-standing management culture that encouraged business leaders to take pride in being trustworthy.

Should the gurus who began promoting an emphasis on organisational leadership about 30 years ago be held responsible for the shallowness of leadership in some modern organisations today?  As that question arose in my mind I decided to revisit a book that I had read about 30 years ago - On Becoming a Leader by Warren Bennis, a famous leadership guru. I had a vague recollection that Bennis argued that organisations need leaders, not managers. 

My recollection was correct. The book contains a heading: “Leaders, Not Managers”. Under that heading there is a list of differences between leaders and managers. For example: “The manager administers; the leader innovates” and “The manager has his eye always on the bottom line; the leader has his eye on the horizon”. I don’t see recognition that organisations need leaders who have both high-level management and leadership capabilities.

However, the concept of leadership that Bennis advanced is far from shallow. He can’t be held responsible for readers who think leadership just involves mastering jargon about visions and stakeholders.

Bennis presents the view that “leaders are people who are able to express themselves fully”. He explains:

“The key to full self-expression is understanding one’s self and the world, and the key to understanding is learning – from one’s own life and experience”.

Bennis lists the ingredients of leadership as: a guiding vision; the passion to pursue that vision; integrity (encompassing self-knowledge, candour and maturity); trustworthiness; and curiosity and daring.

Those seem to be characteristics that would be displayed by any flourishing adult. As noted in an earlier post, human flourishing also requires alertness to the new opportunities emerging in changing circumstances.

That makes me to wonder whether there is any difference between the characteristics of a good leader and those displayed by any flourishing adult human. Toastmasters International, an organisation dedicated to assisting members to acquire leadership skills, as well as to improve communication skills, suggests one possible difference: “Great leaders inspire others to follow them”.

That difference is probably not important. Flourishing adults tend to display attributes required to attract followers, even when they don’t seek to be followed. They can’t avoid setting an example of behaviour that some others might choose to follow. As implied in the mission of Toastmasters clubs, the development of communication and leadership skills results in “greater self-confidence and personal growth”.

Perhaps I should try to sum up. It does seem possible that recent leadership problems in some major organisations are attributable to a shallow leadership culture. Some of these problems might have been avoided with a more conventional management culture - less emphasis on public relations and more emphasis on maintaining efficient and ethical management practices. Leadership gurus, such as Warren Bennis, might have contributed to such problems by downplaying the importance management skills. Nevertheless, the ingredients of leadership identified by Bennis are characteristics of flourishing adults - people who act with integrity. Organisations need leaders who have both high-level management and leadership capabilities.

 One question which I have not addressed is whether it is possible to identify intermediate stages in acquiring leadership capabilities. Do you have to learn to think for yourself before you can be a leader? Does Robert Kegan’s concept of self-authoring represent an intermediate stage in development of leadership capabilities?